About Us
Asli Punjab Industries (Pvt.) Limited, established in 1966, is a leading water pump manufacturer in Pakistan with a long-standing reputation for quality and reliability. Over the years, the company has achieved key milestones, starting from iron casting in the 1980s and building a strong foundation for innovation in its field. Later, API transitioned into a corporate entity and expanded its operations globally, trading with countries like Turkey, China, Europe, Korea, and the USA. With the introduction of modern machinery and international expertise, the company also entered polymer production, manufacturing PPR-C, uPVC pipes, fittings, and water pumps of various capacities.
Who We Are
Founder Message
As the Chairman of Asli Punjab Industries Pvt, Ltd. it is my honor to extend a warm welcome to you. At Asli Punjab Industries Pvt, Ltd we are dedicated to providing innovative and reliable solutions for all your water Related needs.
Water is a precious resource, and ensuring its efficient management and distribution is crucial for sustainable development. With our cutting-edge technology and unwavering commitment to quality, we strive to play a significant role in this vital aspect of modern life.
Our team consists of highly skilled professionals who are passionate about delivering excellence in every product and service we offer. Whether you require pumps for agricultural, industrial, commercial, or residential applications, we have a wide range of solutions tailored to meet your specific requirements.
Innovation and continuous improvement are at the heart of our company ethos. We are constantly exploring new technologies and methodologies to enhance the performance, efficiency, and durability of our products, ensuring that they meet the highest standards of quality and reliability.
At Asli Punjab Industries Pvt, Ltd we understand the importance of building strong relationships with our customers. That’s why we prioritize open communication, transparency, and exceptional customer service. Your satisfaction is our ultimate goal, and we are committed to exceeding your expectations at every step of the way.
“The foundation of our company is built upon providing quality products with honesty and sincerity. As a result, we consistently prioritize respecting the investments of our customers and delivering high-quality goods. Our team comprises experienced individuals dedicated to upholding our values. We are focused on enhancing innovation and technology within our operations. Our success is intertwined with our commitment to serving our customers with integrity and honesty, ensuring the provision of quality products. Customer trust is the ultimate reward for our dedication. With faith as our guiding principle, we continue to strive for excellence InshaAllah.
Thank you for considering Asli Punjab Industries Pvt, Ltd for your water pumping needs. We look forward to the opportunity to serve you and contribute to the success of your projects. (JazzakAllah)
OUR PRODUCT LINE
Water Pumps
During the 1990s recession, API swiftly began producing pure copper wires to overcome quality issues in local materials, improving pump durability and reducing energy costs while setting new standards of excellence.
UPVC Pipes & Fittings
Every pump undergoes rigorous lab testing under PSQCA standards, including 45-minute high-load trials, ensuring all defects are eliminated before market release.
Three-Layered PPR-C Pipes & Fittings
API pioneered three-layered PPR-C pipes in Pakistan, delivering up to 50 years of durability through hygienic, food-grade manufacturing and a strong inner-core structure.
Aluminum Coated PPR-C Pipes & Fittings
API pioneered aluminum-layered PPR-C pipes in Pakistan, combining durability with protection against environmental impact, pathogens, and leakage concerns.
HOW DO WE ASSURE QUALITY
PRELIM
API ensures top-quality products by testing all raw materials in advanced in-house labs before production, making them a trusted choice across Pakistan.
PROCEDURE
API’s QA system tests 5% of each pump batch, retests the entire lot if any issue is found, and releases products only after approval, followed by strict after-sales monitoring to ensure quality and customer satisfaction.
TESTING & VERIFICATION
API follows PSQCA guidelines to test raw materials, in-process, and final products using multiple quality checks including pressure, impact, tensile, and structural tests.
Board Of Directors
Iftykhar Shahid
CEO
At API, our core value has always been to focus and innovate. Provided that the quality of our products holds an utmost value to us. Whereas the struggle with innovation is a continued process at API, always making sure that new things are in process and unique ideas make their way to the foreground.
Saleem Shahid
Director
Since the company’s advent, the common goal that has passed down through various executives is that of maintaining, growing and achieving. Every year we maintain a ritual of jolting down our dedicated work hours and determine fruitful results produced against it. This ritual helps us to grow and achieve.
Muhammad Shafique
Maaging Director
Since the company’s advent, the common goal that has passed down through various executives is that of maintaining, growing and achieving. Every year we maintain a ritual of jolting down our dedicated work hours and determine fruitful results produced against it. This ritual helps us to grow and achieve.
SAFETY
We use food grade resin and other material to safeguard the customers from all sorts of health hazards. The food grade material is imported from Turkey, Europe, Korea, Indonesia, Malaysia and United States. The quality of imported raw material is tested and verified by applying various techniques
